Rawberry Fruit

Rawberry is a fruit beverage originating from a design prompt to create packaging for a fruit. In my research I discovered that strawberries help prevent damage to the stomach from alcohol and aid in hangover recovery. I created the product concept, designed the logo and built the brand for audience of party-people and concert goers.

Initial Logo Sketches

Final logo in 3 treatments. A combination of hand drawn, paper cut and digital elements.

Background patterns inspired by traditional tattoo flash art.

The basic elements combined before applying the logo, it would make a nice mobile wallpaper.

Can flat

Box flat

Animated logo comp for video, gif, ad, mobile app applications

For digital promotion I proposed a Rawberry sponsored Spotify playlist showcasing popular indie acts. This avoids ad blockers and associates the brand with a more positive experience in an environment that the target demographic is comfortable with.

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